Content Strategy & Content Optimization

Content is the engine of long-term organic growth. I design content systems that target the entire funnel and produce briefs that ensure writers produce search-first, conversion-focused assets.

What’s Included

• Content Strategy & Topic Clusters – pillar pages + supporting articles for topical authority.
• Content Briefs for Writers – H2/H3 structure, keywords, examples, and internal links.
• On-Page Optimization – meta tags, headings, structured data, and content layout optimization.
• Content Refresh & Pruning – restore traffic to decaying pages and remove thin content.

Why Proper Implementation Matters

Wrongly targeted content or poor briefs waste budget and time. A focused content program drives compounding organic growth and supports conversion funnels across channels.

Deliverables

• Full content strategy document
• Content calendar & priorities
• Ready-to-use content briefs
• Optimization reports and before/after tracking