Technical SEO is one of my strongest specialties. I focus on creating search-friendly websites that are fast, crawlable, stable, and schema-optimized.

I specialize in:

• Site structure planning & optimization
• Crawling and indexing improvements
• Page performance & Core Web Vitals
• Advanced internal linking strategies
• Structured data & schema markup
• Canonicals, redirects, hreflang & duplication prevention
• Technical audits and issue resolution
• JavaScript SEO & dynamic rendering

My goal is to ensure search engines can understand, prioritize, and trust the site’s content.

Learn more about my technical SEO & site audits

Content Strategy

Content is the heart of organic growth – but only if it’s strategically researched, structured, and optimized for user intent.

My content strategy strengths include:

• Topical authority development
• Content gap and opportunity analysis
• SERP intent mapping
• Content hierarchy planning
• On-page optimization frameworks
• Long-form, value-driven content structure planning
• Competitive SEO analysis
• Editorial calendars
• Keyword-to-content mapping

I focus on creating content ecosystems that create value, improve rankings, engagement, and conversions – not just “more content.”

Learn more about my content strategy & optimization services

Keyword Research

I take a data-driven approach to discovering keyword opportunities that match business goals and user intent.

I excel in:

• Full-funnel keyword analysis
• Topic clustering & semantic mapping
• Search intent classification
• Competitive share-of-voice insights
• Prioritization based on difficulty, intent, and potential
• Mapping keywords to pages & page types
• Identifying quick-win opportunities

Instead of chasing high-volume terms, I focus on keywords that bring qualified, high-intent traffic.

Learn more about my keyword research & analysis services

Link-Building Strategy

My link-building expertise focuses on quality, relevance, and authority, not artificial metrics.

I specialize in:

• Earning editorial, contextual backlinks
• Building linkable asset strategies
• Competitor backlink profiling
• Anchor text distribution planning
• Internal linking systems

I practice ethical, long-term link-building approaches that improve rankings without risking penalties.

Learn more about my strategic link building services

Site Architecture & UX

Search performance and user experience are deeply connected. I specialize in creating architecture that improves both SEO and conversions.

My strengths include:

• SEO-first site architecture planning
• Logical navigation structures
• Clean URL frameworks
• User journey mapping
• Internal linking optimization
• Reducing friction for users and crawlers

Whether it’s a new website or a complete redesign, I guide the structure for maximum performance.

Learn more about my site architecture & UX services

Website Migration

Website migrations can make or break organic performance. I specialize in planning and managing migrations that retain rankings and prevent visibility drops.

My competencies include:

• Pre-migration auditing & planning
• Redirect mapping
• URL structure consolidation
• On-launch QA procedures
• Post-migration monitoring & recovery
• Minimizing risk and maintaining authority signals

I’ve managed migrations for domains, platforms, redesigns, and URL restructures with strong post-launch performance.

Learn more about my website migrations services

Analytics & Reporting Expertise

SEO without data is guesswork. I rely on analytics to guide decisions, track progress, and unlock opportunities.

I specialize in:

• GA4 configuration & insights
• Google Search Console analysis
• KPI frameworks for SEO
• Performance dashboards
• User behavior insights
• Trend analysis & forecasting

I focus on the metrics that actually matter – traffic quality, conversions, and long-term growth.

Learn more about my analytics & reporting services

Tools & Platforms I Work With

• Google Search Console
• GA4
• Ahrefs
• SEMrush
• Screaming Frog
• Looker Studio
• WordPress